It's not many people who haven't seen a few of these ads around promoting the idea that beauty can come in all shapes, sizes, colours, ages, etc. I think it's a message that was well overdue and Dove did a beautiful job in pulling it off. I hope it made a difference.
[Images credited to the Ogilvy & Mather advertising agency for Dove's Campaign for Real Beauty]
Interestingly, Greenpeace took elements from Dove's Campaign for Real Beauty and used it to expose the Deforestation in Indonesia which Dove used to contribute to by using Palm Oil in its products. As far as I know, since the Greenpeace Ad, Dove has significantly changed its ingredients or methods to minimise its damage to the planet.