I did some brand identity research at Gorman Bondi Junction. The atmosphere was really friendly and welcoming with lots of colour. It seemed like a young, flirtateous store that I would be inclined to go into, unlike the Chanel next door where I would probably feel like Julia Roberts in Pretty Woman.
There was a strong sense that the creatives behind this store were selling something beyond clothes - the belief that fashion should respect the environment that essentially creates textiles.
The furniture gave a sense of homeliness, and the stock all seemed to be vintage-like. I loved the small touches like the hanging coloured umbrellas, and later on the facebook page I learnt about a competition to win leopard print vintage bikes - oh how badly I want one now!
*All photographs are mine.