About Me

My photo
Sydney, NSW, Australia
I'm an arts management worker/ artist/ designer. I work at Accessible Arts in administration and bookkeeping, but also work on various freelance activities from photography to graphic design. I'm Associate Partner at the ARI, the Big Fag Press, board member of Runway Australian Experimental Art and occasionally work at Bailey and Yang Consultants. My creative work has often been driven by social issues and commentary. This blog started as a way of documenting research for my honours year at uni, which I have continued, in order to gather inspiration for future artistic practice.

Wednesday, May 2, 2012

Brand Identity Research - Gorman Bondi

I did some brand identity research at Gorman Bondi Junction. The atmosphere was really friendly and welcoming with lots of colour. It seemed like a young, flirtateous store that I would be inclined to go into, unlike the Chanel next door where I would probably feel like Julia Roberts in Pretty Woman.

There was a strong sense that the creatives behind this store were selling something beyond clothes - the belief that fashion should respect the environment that essentially creates textiles.

The furniture gave a sense of homeliness, and the stock all seemed to be vintage-like. I loved the small touches like the hanging coloured umbrellas, and later on the facebook page I learnt about a competition to win leopard print vintage bikes - oh how badly I want one now!


*All photographs are mine.

No comments:

Post a Comment